Fidlock USA Map Policy

Thank you for your interest in becoming a retailer of Fidlock USA products. Fidlock USA applies great effort and resources to offer unique, high quality easy-to-use locking systems, that combine magnetic forces and mechanical latching. Fidlock USA is working to ensure that all (“Dealers”) and Fidlock USA have price parity to provide end consumers with the kind of service, knowledge, and support they deserve. We believe that by selecting retailers like you who understand the importance of working closely with us, a strong, lasting, and mutually beneficial partnership will be formed.

This document supplements Fidlock USA’s General Terms and Conditions. It expands points referenced in that document, and most of all, lays out the ways in which we at Fidlock USA want to work with you. This document reflects the terms on which Fidlock USA is willing to deal with Retailers who sell Fidlock Products. Thus, effective February 1, 2024, all Fidlock USA retailers must comply with the following MAP and Authorized Retailer Policy. It is the retailer’s responsibility to understand and be familiar with all aspects of the MAP and Authorized Retailer Policy. This policy is subject to change at Fidlock USA’s discretion. Any questions or comments regarding the MAP and Authorized Retailer Policy should be directed to Casper Rubalcava at c.rubalcava@fidlock.us

Fidlock USA relies upon its network of authorized retailers and retailers (individually and collective referred to as “retailers’) to position and support Fidlock products. Fidlock USA has developed this policy to support brand value, consumer service and customer satisfaction. Therefore, all retail sales of Fidlock products regardless of outlet, will be subject to this Policy. This Policy has been unilaterally adopted and will be enforced strictly and uniformly. This MAP Policy shall continue to be effective with respect to the most recent versions of any MAP Listing that Fidlock USA may publish. Each subsequent MAP Listing shall state the date that it becomes effective. The current MAP applicable to each Fidlock USA product(s) may be found on the Fidlock USA 2024 Pricing and Program Guide. Contact your outside sales rep or call Fidlock USA to request an updated copy. Fidlock USA may modify MAP in its sole discretion from time to time.

Retailers remain free to establish their own resale prices for all Fidlock products. However, Fidlock USA will, without assuming any liability, cancel all orders and will indefinitely refuse to accept any new orders from any retailer immediately following Fidlock USA’s verification that such retailer has advertised any Fidlock product at a net retail sales price less than the minimum advertised price. It is Fidlock USA’s policy that Fidlock USA’s Acceptable MAP pricing is the Fidlock USA MSRP. This MAP Policy also applies to any activity which Fidlock USA determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.

It is Fidlock USA’s policy that Fidlock products shall be marketed and sold in accordance with the following policy:

• Only authorized retailers may sell Fidlock products.

• Authorized retailers shall market and sell Fidlock products only to end-users (consumers) located within the

  United States or respective international territory.

• Authorized retailers may sell Fidlock Products online but only on their own sites managed by the authorized

  retailer.

• Authorized retailers may not sell inline Fidlock products on any third-party or marketplace internet sites

  including but not limited to Amazon, eBay & Walmart. Authorized retailers shall abide by this MAP policy on any online sites managed by the authorized dealer.

Dealers are allowed sales on 2024 product during the Fidlock USA identified periods listed below. During these windows dealers are free to advertise at prices up to but not exceeding a discount of 20% below MAP. When a sale is advertised, it must include a clear description of discount and the start/end date. The sale must happen entirely within the following windows:

FOURTH OF JULY PROMOTIONAL WINDO #1

June 21, 2024 – July 8, 2024

MEMORIAL DAY PROMOTIONAL WINDOW #2

May 10, 2024 - May 27, 2024

LABOR DAY PROMOTIONAL WINDOW #3

Aug 16, 2024 - Sep 2, 2024

BLACK FRIDAY PROMOTIONAL WINDOW #4

Nov 15, 2024 - Nov 29, 2024

Authorized retailers may sell Fidlock products at any price in their sole discretion. However, Fidlock products may not be advertised, either expressly or by implication, at a price less than the MAP referenced in the Fidlock USA product MAP List. MAP applies to advertising of Fidlock USA Products in any and all media, including but not limited to, print ads (inserts, magazines, newspapers, etc.), broadcast (radio and TV), Internet or similar electronic media (websites, banner ads, broadcast emails, destination pages, etc.), catalogs and other direct mail, outdoor (billboards, banners, etc.). IN PARTICULAR, MAP APPLIES TO ALL WEBSITE AND OTHER INTERNET REFERENCES, EITHER EXPRESS OR IMPLIED, TO PRICES OF ANY FIDLOCK USA PRODUCTS.

MAP applies to advertising that does not reference a specific price for Fidlock USA products. Web product presentation must include a full image of actual model and model year along with an explanation of its features and technologies.

Examples of advertising of product without price that expressly states a price less than MAP include, but are not limited to, references such as: “priced too low to show;” “prices so low we can’t advertise;” “instant rebates;”, "add to cart to see price", use of promotional codes or promotional coupons, each resulting in offering a price less than MAP and is a violation of this policy. Advertising that offers or promotes Fidlock products as a “bonus”, as “free” or with no or a limited charge less than MAP is a violation of this policy.

Periodically, Fidlock USA may discontinue models and styles of Fidlock Products or engage in promotions with respect to such Products. Such occurrence, will suspend this MAP policy on said products ONLY when the Authorized Retailer is notified by Fidlock USA . Any suspension of this policy and applicable items remains the sole discretion of Fidlock USA. Fidlock USA may, unilaterally and in its sole discretion, discontinue supply of Fidlock products and terminate its business relationship with any authorized retailer that fails to comply with these policies, regardless of whether the violation occurs in relation to one or several of the retailer’s outlets or points of sale.

This is a unilateral statement of Fidlock USA’s commercial policy. It is not an agreement or an offer to form an agreement with any party. It simply describes conditions under which Fidlock USA may, in its sole discretion, choose to sell Fidlock USA products to authorized retailers. Each retailer of Fidlock products is free to independently decide whether or not to follow this MAP Policy. Fidlock USA will not discuss any conditions of acceptance related to this MAP Policy, as it is nonnegotiable and will not be altered for any retailer. In addition, Fidlock USA does not ask for, nor will it accept, any assurance of compliance with this MAP Policy. Nothing in this MAP Policy shall constitute an agreement between Fidlock USA and any retailer that the retailer will comply with this MAP Policy. Fidlock USA sales personnel have no authority to modify or grant exceptions to this MAP Policy. All questions regarding the interpretation of this Policy must be directed to Fidlock USA.

• The discounts permitted within defined promotional windows may not be combined/advertised with any other discounts whatsoever. This includes but is not limited to coupons, in-store discounts and advertising related to customer loyalty discounts.

• Retailer may not publish that they will price match any other retailer’s price on Fidlock Products and can only reduce prices on Fidlock Products per the Pricing Policy.

• Direct retail sales to retailer’s employees for personal or family use are exempt from this policy.

• It is a violation of this policy to sell current Fidlock Products at auction or on auction-based websites. Any used

  or discontinued Product offered for sale must be clearly identified as used or discontinued.

• Retailers will be notified a minimum of 30 days prior to any changes to the MSRP/MAP price list. All Retailer web sites, catalogs and retail locations must implement any changes to MSRP/MAP by the effective date indicated by Fidlock USA.

• This Policy does not apply to close-outs of non-current Fidlock products, bona fide going out of business, liquidation or bankruptcy sales.

• Fidlock USA Employees and Sales Representatives have no authority to and may not enter into any agreements on pricing with retailers. Fidlock USA Employees and Sales Representatives are never authorized to, and may not, discuss any retailer’s sales practices (or the application of this policy) with any other retailer.

• IF FIDLOCK USA DETERMINES, TO ITS SOLE SATISFACTION, THAT THE RETAILER HAS ADVERTISED A FIDLOCK USA PRODUCT AT A PRICE BELOW THE PRICE SET FORTH IN THE CURRENT MAP LISTING, FIDLOCK USA MAY CANCEL ALL ORDERS FOR THE GIVEN PRODUCT AND REFUSE TO ACCEPT NEW ORDERS FOR THAT PRODUCT, FOR SO LONG AS THAT PRODUCT APPEARS ON THE MAP LISTING.